E-marketing must be defined to include the management of the consumerís online experience of the product, from first encounter through purchase to delivery and beyond. Digital marketers should care about the consumerís online experiences for the simple reason that all of them -- good, bad, or indifferent -- influence consumer perceptions of a product or a brand. The web offers companiesí ownership and control of all interactions with customers and thus creates both the ability and the need to improve their overall experience.
There are two reasons for building the concept of e-marketing around consumer experiences. First, this approach forces marketers to adopt the consumerís point of view. Second, it forces managers to pay attention to all aspects of their digital brandís interactions with the consumer, from the design of the product or service to the marketing message, the sales and fulfillment processes, and the after-sales customer service effort.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a practice designed to get search engines, such as Google and Yahoo, to position your site higher in their search result rankings for key phrases relevant to your products or services.
Social Media Marketing
Social media can be one of the most effective channels for growing your business.Social media tools enable friends and customers to ask questions, give answers, share articles, and suggest videos that they find valuable.
Email marketing has the potential of building goodwill and long-term relationships with your customers. As a result, you can retain more of your existing customers, drive repeat business, and improve new customer acquisitions through referrals.
Remarketing is a feature that lets you reach people who have previously visited your site, and show them relevant ads when they visit other sites. When people leave your site without buying anything, for example, remarketing helps you connect with these potential customers while they browse other websites. You can even show them a compelling message or offer that will encourage them to return to your site and complete a purchase.